NEW GIFT BASKET RADIO SHOW DEBUTS IN JULY

Paterson, NJ (June 22, 2001)--Basket Talk, a radio show for gift basket designers and related professionals, will premier on the Internet on Tuesday, July 24, at 8:00 p.m. EST. The 30-minute weekly show will feature news, trends and ideas on gift baskets and answer questions submitted by designers through www.GiftBasketBusiness.com.

"Thousands of gift basket professionals, florists and other designers regularly use the Internet, so there's tremendous potential to reach this audience in a live format," says Shirley Frazier, the show's producer and host. Frazier, gift basket expert and author of How to Start a Home-Based Gift Basket Business, expects each show to provide support and guidance to industry beginners and veterans located nationwide.

Future show plans include interviews with designers and suppliers and a live question-and-answer segment with listeners.

GiftBasketBusiness.com is owned by Sweet Survival®, an 11-year gift and gourmet industry consulting firm which conducts trade show seminars, publishes manuals and reference materials, and provides on-site gift basket and merchandising assistance to specialty shops and department stores.

For more information, contact Shirley Frazier at (973) 279-2799, or visit www.GiftBasketBusiness.com.




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