PASS THE ENVELOPE, PLEASE. Birkenstock Gift Certificates Chosen to be at 75th Annual Academy Awards®

NOVATO, Calif. (March 17, 2003) ¯ Hollywood stars and celebrities have cherished the unique comfort of Birkenstock footwear for years. So it's perfectly fitting that at this year's 75th Annual Academy Awards® ceremony, and for the second year in a row, 125 stars at the event will get their very own Birkenstock gift certificate for footwear. Each certificate will be accompanied by a Birkenstock catalog and enclosed in a deluxe silver mesh bag.

Academy Award® gift baskets given during past years have been elaborate concoctions totaling thousands of dollars each. Exclusive designer watches, jewelry, silk ties and scarves, perfumes, sunglasses, cameras, and spa treatments have been just some of the incredible offerings. With the Academy Awards® being the happening of the Hollywood season, not to mention fashion's most talked about evening, Birkenstock is especially honored to be a part of this year's event.

"For the second year in a row, Birkenstock has been asked to participate in the gift basket," said Jenny Mirmelstein, Birkenstock spokeswoman. "It's exciting to know that the show organizers hold us in such high regard.
We've really evolved from our famous two-strap sandal. Today, we also feature several sophisticated women's sandal silhouettes, as well as casual and dress shoes – all designed around our comfort footbed. And we've found that the trend toward health, comfort, and relaxed fashion continues to grow. People who wear our product appreciate high quality, comfortable footwear, and have their own distinctive style."

Hollywood Birkenstock fans include beautiful Oscar® winner, Gwyneth Paltrow, The Lord of the Rings: The Two Towers star Sean Austin, and Oscar® winner Marcia Gay Harden. Other talented actors who enjoy wearing Birkenstock include Charlize Theron, Julia Roberts, Bruce Willis, Whoopie Goldberg, Uma Thurman, Leonardo DiCaprio, Robert Downey, Jr., Minnie Driver, Reese Witherspoon, Naomi Watts, and James Franco.

Birkenstock is also popular with many Hollywood costumers and has appeared in various films including Two Weeks Notice, What Lies Beneath, and Shallow Hal.

Information
Birkenstock Footprint Sandals, Inc., based in Novato, CA, is the original U.S. importer and distributor of Birkenstock footwear made in Germany. Birkenstock is a mindset of free spirit and individual expression that starts from the ground up. We believe that comfortable footwear leads to happiness and well-being, which is why our products are designed around the concept that the shape of the shoe should follow the shape of the foot. Birkenstock has more than 400 styles, colors, and textures of sandals, clogs and shoes, and a line of insoles and arch supports, all designed around our original footbed concept. People who wear our product appreciate high quality, comfortable footwear, and have their own distinctive style. To locate a nearby retailer, or to receive a current catalog, call 1-800-761-1404, or visit the Birkenstock web site at www.birkenstock.com.

The 75th Annual Academy Awards will be held on Sunday, March 23, 2002 at the Kodak Theater, located at the corner of Hollywood and N. Highland streets in Hollywood, California.




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